That doesn’t mean Microsoft (and Amazon, and everyone else) should copy Apple’s iPad strategy as closely as possible. But it certainly shows that Apple not only does not “need” to follow Microsoft’s or Amazon’s strategies, but that they shouldn’t. The iPad was not designed to be all things for all people. How much better would the iPad need to be selling to convince these pundits that Apple nailed it, that they struck gold with the iPad’s concept and execution? There may well be gold in other spots on the tablet frontier, but Apple is going to keep digging in the same spot.
— Daring Fireball, The ‚Apple Should Be Worried If Anyone Else Has Any Success Whatsoever‘ School of Thought