The Lost Steve Jobs Tapes

Brent Schlender dělal s Jobsem rozhovory během jeho „wilderness years”, tj. doby mezi jeho odchodem a návratem z/do Applu.

Jobs: „One way to drive fear out of a relationship is to realize that your partner’s values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it’s a corporate partnership or a marriage.”

The ensuing tale, the saga of the modern Apple, is simply the story of the man who emerged from that 11-year business school and implemented the lessons he had learned along the way. As was true when he started at Pixar and NeXT, Jobs had many of the details wrong when he first returned to the Apple helm. He imagined that the company’s business would always be selling computers. He thought that what was then called the „information highway“ would be primarily of interest to businesses. He dismissed the idea that computer networks would carry lots of video.

But some of the tougher years at NeXT and Pixar had taught him how to stretch a company’s finances, which helped him ride out his first couple of years back, when Apple was still reliant on a weak jumble of offerings. With newfound discipline, he quickly streamlined the company’s product lines. And just as he had at Pixar, he aligned the company behind those projects. In a way that had never been done before at a technology company–but that looked a lot like an animation studio bent on delivering one great movie a year–Jobs created the organizational strength to deliver one hit after another, each an extension of Apple’s position as the consumer’s digital hub, each as strong as its predecessor. If there’s anything that parallels Apple’s decade-long string of hits–iMac, PowerBook, iPod, iTunes, iPhone, iPad, to list just the blockbusters–it’s Pixar’s string of winners, including Toy Story, Monsters, Inc., Finding Nemo, The Incredibles, WALL-E, and Up. These insanely great products could have come only from insanely great companies, and that’s what Jobs had learned to build.

Via @Asymco